Kathy founded the Slim & Shape Yoga brand in 2017. The yoga brand offers yoga lessons in several locations in The Netherlands and Belgium. More importantly she offers a 3 in 1 Teacher Training Program, to offer people the chance to become a registered Slim & Shape Yoga teacher. The program teaches it’s students to deepen their practice and make them aware of what certain asanas do to you energetically, spiritually, physically and mentally. The No Stress Formula, gives them an 8 step holistic guide to a stress free life in which she covers topics like: mindset, the brain, healing foods, beliefs and priorities, sleep hygiene, environmental factors, finances, supplements and how to raise their personal frequency. And last but not least, she offers additional business coaching and training for entrepreneurial minded students to help them set up their business in such a way that they can make a living by teaching yoga.
Help Slim & Shape Yoga become the brand Kathy envisioned, increase the number of people attending the Slim & Shape Yoga lessons, increase brand recognition, create a unique logo and design further collateral design like certificates, registered teacher badges, yoga ball, posters, mockups, flyers, business cards and Teacher Training material as well as her No Stress Formula.
Together with Kathy’s input I designed the Slim & Shape Yoga visual branding from the ground up. We captured her preferences and translated them into fitting brand colors, fonts, image mood boards, tone of voice, a completely new logo with an accompanying brand identity manual.
Back in 2017 Slim & Shape Yoga made it’s humble beginnings by Kathy teaching her lessons all by herself. Times have changed and as of right now Slim & Shape Yoga counts multiple official and active registered Slim & Shape teachers giving classes throughout the Netherlands and Belgium. The community feels like a close knit family and the interaction between community members brings forth more educated Slim & Shape Yoga teachers ready to help those in need of guidance on their yoga / life journey.
A short overview of the services I provided that helped Kathy to get to her desired outcome / goal.
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